"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalThe book is a sequel to author’s earlier book on Switzerland, Glimpses of Medieval Switzerland. It breaks new ground by examining how medieval Switzerland has changed into today’s tolerant country in accepting tourists from different cultures despite growing anti-immigrant attitudes, welcoming Indian mystics as well as film producers and directors (even honouring them!) and adopting such practices as Indian Ayurvedic treatments and promoting Japanese tea ceremonies. The book focuses on the growth of Asian tourism, which is discussed by destination, to such places/regions as Bernese Highlands including Interlaken, Lucerne and Zurich. Special attention is paid to the role of Indian Bollywood movies shot in Switzerland in the rise of Indian tourists in the country. Also discussed are celebrities (kings and queens, writers and film stars) who visited Switzerland for holidays (Queen Victoria, for example) or for work. Illustrations are based on over 100-year old vintage postcards in the author’s private collection.
A.S. Bhalla
A.S. Bhalla (MA Cantab; Ph.D. Manchester) is a former Fellow of Sidney Sussex College, Cambridge, UK and former Special Adviser to the President of International Development Research Centre (IDRC), Ottawa, Canada. Dr Bhalla has held academic positions at Cambridge, Oxford, Yale and Manchester. His other historical books are Royal Tombs of India (Mapin, 2009), Buddhist Art in Asia (Austin Macauley, 2014); Glimpses of Medieval Switzerland (Austin Macauley, 2015); and Monuments, Power and Poverty in India: From Ashoka to the Raj (I.B. Tauris, 2015: first South Asian Paperback Edition, 2016). He has written extensively on various other subjects. He is the (co) author of Poverty and Exclusion of Minorities in China and India (PalgraveMacmillan, 2013, 2017) Poverty among Immigrant Children in Europe (PalgraveMacmillan, 2009); Poverty and Exclusion in a Global World (PalgraveMacmillan, 1999, 2004); Globalization, Growth and Marginlaization (Macmillan, 1998); Facing the Technological Challenge (Macmillan, 1996) and Uneven Development in the Third World (Macmillan,1992, 1995) among other publications.
