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The ABM Playbook for B2B Marketing with 60+ Tactics

Author Name: Sai Krishna Yallapu | Format: Paperback | Genre : Business, Investing & Management | Other Details

Imagine 15 years of experiences, insights and learnings in marketing, has to be encapsulated in 160 pages of writing. That’s the pain, pleasure and expertise I’ve gone through in bringing this book to you. This book is a result of days, weeks, and months I’ve sacrificed. It took close to 14 months to bundle all my learning in the most receptive way for wide audiences, right from beginners to experts.

This book on Account-Based Marketing is designed in such a way that, right from identifying your target accounts to crafting personalized campaigns, no stone is left unturned. I tried to explain each tactic in the best possible detail with execution steps and possibly along with an example. Whether you're a seasoned marketer or new to ABM, this playbook or call it handbook, will be your trusted companion and source of guidance for your ABM programs and activities.

This book isn't just blue-sky thinking; it delves into the challenges of ABM that arise from real-time experiences, using visualizations to illustrate the obstacles you might encounter on your journey. This is not just a book to read, but can be a valuable resource to you to refer back whenever you need ideas or guidance.

Now, it’s your turn to transform your marketing strategy and evolve as an ABM expert.

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Sai Krishna Yallapu

Sai Krishna Yallapu is a passionate marketing professional with over 15 years of experience. He is specialized in Account-Based Marketing (ABM), B2B Martech and Brand Positioning. Sai Krishna has been instrumental in helping organizations of various sizes and industries to transform their businesses into brands and brands into iconic brands. 

With a deep passion for understanding customer needs and delivering sustainable marketing solutions, Sai Krishna has become a recognized expert in the field of ABM. In addition to his expertise in ABM, Sai Krishna is also an influential figure in the digital marketing community. 

He runs a YouTube channel, “InLoveWithMarketing”, where he shares his valuable insights, practical tips, and in-depth discussions on various marketing strategies, tech and trends. Sai Krishna continues to contribute to the world of marketing, help professionals and organizations achieve their marketing goals and drive business success.