"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Humanity was paused during the Pandemic with The Great Lockdown- and all of us were compelled to think of the basis of survival anyways. Today we stand on the dilemma of rapidly reclaiming what is lost (economy); or taking a responsible approach for the recovery, which could be slow but sustainable - which one should we choose?! Dr. Anju Dave Vaish, a Sustainability Communications professional and creator, TRYforGOOD explores it with the young entrepreneurs to give an echo and assurance to her thoughts. That the transition of power to CHANGE the world, set new trends, or make new revolutionary breakthroughs, is precisely in the hands of this generation now. This book brings together the DO GOODER MILLENNIALS from Japan to Brazil, USA to Israel, India, Malayisa, Africa; who are diverse in almost everything- geography, ethnicity, culture or language. But they sure have one thing in common i.e. being driven by ‘PURPOSE’ and hunger to ‘BRING THE CHANGE.’ From Air, Water, Food to Shelter and Clothing; this books reminds us BACK TO BASICS for survival. It also discusses problems of energy consumption and pollution rising due to rapid urbanization, capitalism and overconsumption alongwith some solutions and steps taken for sustainable business and development. The book culminates with the idea of inner sustainability which as per Dr. Anju is the core to achieve the rest.
Dr. Anju Dave Vaish
A Communications Strategist, Dr. Anju Dave Vaish has worked extensively in India and USA for some prestigious banners. She has consulted many large and small medium businesses through her venture Coffeebean Media. Listening to her inner calling she integrated all her academic & work experience into her passion for sustainability- TRY for GOOD (TFG). She is a PhD in Botany (Biotech), MBA, and has specialization in Business & Communications from IIM-B and Ithaca, NY. Her notable work is exhibit on Science Express and Grow Safe Food Campaign, Communication design for Speech impaired people. She was an invited speaker at World Marketing Congress, SUSTAINABLE BRANDS, and other Business & Environment forums. She writes, makes cartoon, illustrations, and engages youth to build awareness.
