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The Collaborative Crow How to Democratize Customer Intelligence Across Your Organization to Accelerate Growth

Author Name: Yaagneshwaran Ganesh | Format: Paperback | Genre : Business, Investing & Management | Other Details

"Adapting to the new reality requires a new way of thinking which Yaag outlines in this thought-provoking book. We all talk about great collaboration, and this book shows you how to do it."

- Jeremy Epstein, Chief Marketing Officer at Gtmhub

 “Companies missing out on collaborative intelligence tend to lose priceless insights, and as a consequence, it impacts their revenue and efficiency. The Collaborative Crow offers a clear actionable plan on how to refine the internal processes and cultivate collaborative intelligence.”

- Andrei Zinkevich, Co-founder at

"Successful leaders converge collaboration and intelligence across silos to unlock high-growth team performance. In ‘The Collaborative Crow’, Yaag details the opportunities ahead and illuminates a path forward."

- Anand Thaker, Martech Industry Expert, Serial Entrepreneur and Executive Growth Advisor


It doesn't matter how great your product is or how brilliant your marketing is unless your entire organization works together towards a clear collective outcome. To make that outcome a reality, every function needs access to customer intelligence, but in a context relevant to them.

The Collaborative Crow provides you with ideas, direction and a method to bring the entire organization on the same page with what's happening with no tiers and privileges.

Democratize customer intelligence. Collaborate and conquer.

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Yaagneshwaran Ganesh

Yaagneshwaran Ganesh (popularly known as ‘Yaag’) is an award-winning marketer, among the top 100 global martech influencers, a TEDx speaker, and a startup enthusiast. 

Yaag is known for his critically acclaimed books ‘The Revenue Marketing Book’ and ‘Syncfluence’. He is recognized as one of the global ‘Marketing Mavericks’ by the World Marketing Congress.

He is the Director of Marketing at Avoma, and comes with 12+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups in Asia and Europe to achieve a market-product fit and scaled them to sustainability. 

This book is a manifestation of his quest to democratize customer intelligence across the organization and help the organization work towards a common goal. It discusses ideas, direction and a method to bring the entire organization on the same page with what's happening with no tiers and privileges.