This is how they see it

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This is how they see it CUSTOMER PERCEPTION ON ONLINE HOTEL BOOKING - Special reference to Coorg district

Author Name: Arshaq Habib | Format: Paperback | Genre : Travel | Other Details

It is noted that tourists’ who are interested in taking tourism services through online medium, can use two methods of ascertaining the information, either through online medium or through Traditional Travel Agents. The advancement in the internet technology has forced the hotels to invest significant amounts and efforts towards developing and maintaining their direct online tourism services websites. It has been noted that tourists’ today prefer to compare the desired hotel rooms in terms of pricing and other facilities through multiple channels, rather than solely depending on the hotel websites. With increasing number tourists’ using the internet to search for information and book the room, it is becoming crucial for the hotels to adopt effective online hotel booking systems as well as understand the perception of the tourists’ towards the online tourism services.

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Arshaq Habib

Mr. Arshaq Habib is a Research Scholar at Mangalore University. He has completed is MBA (Tourism and Travel Management) and is currently pursuing his PhD in Mangalore University.He is a travel expert and an adventure specialist.As a student of the management, I have always been interested in customer’s perceptions, decision making process, factors driving and impacting the field of management and thereby a specific business sector. After completing my MBA in the tourism management, I started my internship as Manager at one of the prestigious hotels in Coorg. Being an avid traveler myself, there have been instances wherein I have chosen the traditional method of hotel booking over the online method. However,considering my educational background and my work experience, I am eager to learn more about the customers’ perception towards the online hotel booking as it has the greatest impact on the tourism and the hotel industry.