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Subrat SaurabhAuthor of Kuch Woh PalAchievements
With over a decade of experience as a growth hacker, Balaji Vijayaraghavan has been constantly cracking the code for B2B SaaS with exposure into various industries. In the due course, he has launched 44 products with 20 startups (as of Aug 2023). Salesqualifyd takes you inside his workspace to demonstrate his novel Three Week Theory approach into planning and executing a Go To Market strategy, for a product launch.
This is a ready reckoner with 21 chap
With over a decade of experience as a growth hacker, Balaji Vijayaraghavan has been constantly cracking the code for B2B SaaS with exposure into various industries. In the due course, he has launched 44 products with 20 startups (as of Aug 2023). Salesqualifyd takes you inside his workspace to demonstrate his novel Three Week Theory approach into planning and executing a Go To Market strategy, for a product launch.
This is a ready reckoner with 21 chapters, covering what a startup founder should do for each of those 21 days leaving no stone unturned as they prepare to find the coveted product-market fit.
"MARKETING, that MBA doesn't teach you!" is for start-up founders, and aspiring marketers who wants to understand the direction of their marketing efforts and way forward. From the latest marketing automation tools and strategies, to the fundamentals of brand building, this book equips you with the attributes and techniques to develop content for end-to-end marketing activities.
Balaji Vijayaraghavan has injected insights from his decade-long professio
"MARKETING, that MBA doesn't teach you!" is for start-up founders, and aspiring marketers who wants to understand the direction of their marketing efforts and way forward. From the latest marketing automation tools and strategies, to the fundamentals of brand building, this book equips you with the attributes and techniques to develop content for end-to-end marketing activities.
Balaji Vijayaraghavan has injected insights from his decade-long professional experience. The author details the typical challenges of a business as he teaches the on-ground operations.
For starters, this is a fast paced route to learn all that is required to implement a Go To Market strategy. This can also be a great refresher and checklist for professional marketers.
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