"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
With over a decade of experience as a growth hacker, Balaji Vijayaraghavan has been constantly cracking the code for B2B SaaS with exposure into various industries. In the due course, he has launched 44 products with 20 startups (as of Aug 2023). Salesqualifyd takes you inside his workspace to demonstrate his novel Three Week Theory approach into planning and executing a Go To Market strategy, for a product launch.
This is a ready reckoner with 21 chapters, covering what a startup founder should do for each of those 21 days leaving no stone unturned as they prepare to find the coveted product-market fit.
Balaji Vijayaraghavan
A Chennai-based Management Consulting professional with core skills in Business Strategy & Marketing Operations, spanning 12 years of experience. Having started his career as an entrepreneur, he has gained exposure in FMCG, Healthcare, Lifestyle, EdTech, Energy & Power, Logistics, and IT/SaaS sectors.
He is a published author, having written two books; the third is underway - all in the business & entrepreneurship genre.
In the last seven years, he has shifted his focus to the SaaS ecosystem, worked with 15+ startups, and catalyzed the launch of over 40 products during that period, to further establish his expertise in implementing Go To Market strategies. His advocacy for building a process-driven system has helped several organizations scale in a quick time.
Apart from his primetime profession, he is an avid learner with a core interest in cyber security. He pursued criminology and supported the Telangana & Tamil Nadu Police in cracking down on economic offenses to his credit.
Furthermore, he loves teaching - and has done professional workshops for aspiring entrepreneurs from several institutions including all the IIT campuses across the country.
In his leisure time, he prefers hitting the open mics to try stand-up comedy or would be seen huddling with a bureaucrat to help them implement initiatives for the public.
