"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
"MARKETING, that MBA doesn't teach you!" is for start-up founders, and aspiring marketers who wants to understand the direction of their marketing efforts and way forward. From the latest marketing automation tools and strategies, to the fundamentals of brand building, this book equips you with the attributes and techniques to develop content for end-to-end marketing activities.
Balaji Vijayaraghavan has injected insights from his decade-long professional experience. The author details the typical challenges of a business as he teaches the on-ground operations.
For starters, this is a fast paced route to learn all that is required to implement a Go To Market strategy. This can also be a great refresher and checklist for professional marketers.
Balaji Vijayaraghavan
Balaji is an inbound marketing specialist by day, stand-up comic by night, and a student of criminology by the weekends. He has worked in several sectors including lifestyle, FMCG, healthcare, legal, ed-tech, energy & power, IT & ITES, media and arts. He is a reputed crisis manager, and is a go-to-guy for several brands especially when they get into trouble. He runs a not-for-profit forum for carnatic musicians with an intent to make the endemic art more democratic and meritorious.
His contributions as a budding criminologist is appreciated by the Maharashtra & Telangana State Police. He has assisted the Hyderabad Police cyber crimes team in making certain sensitive arrests of few Chinese nationals involved in alleged spying.
He is now the Head of Marketing at OREOPS, Inc., a US based low code mobile app development platform.
