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C B Rao

Dr. C. Bhaktavatsala Rao received his Ph.D. Degree in Industrial Management and M.Tech. Degree in Industrial Engineering from the Indian Institute of Technology Madras, Chennai. He received his B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati.

Dr. C. B. Rao has over forty-four years of diversified experience in strategic and operational leadership of large reputed companies, including global multi-national corporations, in India. Dr. Rao is a prolific writer with over one hundred and thirty publications in economic and business dailies and refereed journals. This book is the eighth in the series of books authored and published by Dr. Rao under his LeaderCrest Banner over the last thirty six months.

Dr. C. B. Rao is currently Dr. Ajit Singhvi Chair Professor in Management Studies at the Indian Institute of Technology Madras, Chennai. Dr. Rao also supports select global and Indian corporations as Senior Advisor.

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Product Strategy and Corporate Success

Books by C B Rao

Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy.

The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various

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Work-Life Balance

Books by C B Rao

Every organization is like a delicate ecosystem. It needs to be nurtured with care and concern just as a natural ecosystem is ecologically nurtured. For this, organizational behavior is the instrument. Organizational behavior is the study of human behavior in organizational settings including the interface of human beings among themselves, the interface of human beings with their and other external organizations, and the behavior of organizations with respect

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India’s Economic Resurgence

Books by C B Rao

Economics is a social science concerned mainly with description and analysis of the production, distribution, and consumption of goods and services. Beyond the various theories and models, however, economics has close relationship with day to day life. This book reviews the economic journey of India over the last seventy years, and seeks to stimulate the readers’ thinking on some major issues and potentialities facing the Indian economy.

Five main the

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India as Global Start-up Hub

Books by C B Rao

From Start-up to Ramp-up: Indian Context and Global Insights, published in July 2016, made a well-nuanced contribution to the much talked about domain of entrepreneurship. This book, India as Global Start-up Hub: Mission with Passion, is a significantly more detailed and insightful analysis of the multiple facets of start-up entrepreneurship in an integrative framework.

The book unravels in its thirteen chapters a unique and phased discussion of Indian c

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Leadership for India Inc.

Books by C.B. Rao

Leadership is the engine of growth, in any walk of life. Leadership is often portrayed as the singular capability of an individual at the helm of an organisation. Theories and models of leadership that abound miss the point that true leadership is a highly multi-faceted and highly inclusive endeavour. This book Leadership for India Inc.: An Experiential Treatise is a unique work that is contextually relevant and culturally appropriate. Given that lead

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Competitive Strategy

Books by C B Rao

Competitive Strategy is a key driver of industrial growth and economic development. Professor Michael Porter’s treatise, formulated in 1980, remains the only integrated work on the subject to date. While its core concepts endure, it requires the holistic incorporation of additional insights and prescriptions, based on current and future trends.

This book reviews Porter’s work in the context of the global economic forces and rapid technological change

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Technology and Competitive Strategy

Books by C B Rao

Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book’s unique contributions lie in the classification of firms based on the concept of technology pyramid and articulation of charact

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From Start-Up to Ramp-Up

Books by C B Rao

Entrepreneurship is much talked and written about in popular forums but there is no book that covers the subject in its varied and deep hues. This book is an insightful analysis of what entrepreneurship means and entails and how entrepreneurial ventures are built and grown in a sustainable manner, unravelling in its fourteen chapters a unique and phased discussion of Indian contextual realities and potentialities in global perspectives. It is loaded with sever

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