This book indicates cases studies to explain what differences are between behavioral economic theory and traditional economic theory to explain social change.
My view explains how to apply basic behavioral economy theory through the examination of various cases, focusing on the intersection of human behavior, technology, and economic development. My work explores how behavioral economics offers a more realistic psychological foundation for understanding consumer decisions compared to traditional economic theories, which often assume rational behavior[.
Traditional Economic Theory Limitations, particularly classical and neoclassical economics, are based on the assumption of rational agents who make decisions solely based on utility maximization. Rationality Assumption: The assumption that all individuals are perfectly rational is frequently contradicted by real-world behaviors. Static Models: Traditional models tend to be static and do not account for the dynamic nature of human behavior or the influence of changing social contexts. Neglect of Psychological Factors: such as heuristics (mental shortcuts), framing effects (how choices are presented), and loss aversion (the tendency to prefer avoiding losses over acquiring equivalent gains).
Sorry we are currently not available in your region. Alternatively you can purchase from our partners
Sorry we are currently not available in your region. Alternatively you can purchase from our partners