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Subrat SaurabhAuthor of Kuch Woh Pal
In a world where digital interactions shape consumer choices, The eWOM Revolution delves into the transformative power of electronic word-of-mouth (eWOM). This comprehensive guide explores how online reviews, social media conversations, and digital recommendations influence buying behaviors and brand perception. From understanding the cultural nuances that shape eWOM across different markets to navigating the ethical challenges posed by fake reviews, this book provides an in-depth look at the complex dynamics of digital consumer conversations. Discover how emerging technologies like augmented reality (AR), virtual reality (VR), and blockchain are redefining eWOM experiences, and learn how brands can leverage these innovations to create more engaging and trustworthy interactions. With a focus on the future, the book examines the role of Generation Z in shaping eWOM trends and offers strategic insights for businesses to adapt and thrive in this rapidly evolving landscape. Packed with case studies, practical strategies, and forward-looking predictions, The eWOM Revolution is an essential read for marketers, business leaders, and anyone interested in the digital transformation of consumer engagement. Whether you're looking to enhance your brand's eWOM strategy or understand the impact of digital conversations on consumer behavior, this book offers valuable insights and actionable advice to help you succeed in the digital era.
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Dr. Md. Adnan Rahman, Abid Aziz, Sharmin Jahan, Md Mehedi Hasan Emon, Prof. Dr. Shahrukh Adnan Khan
Dr. Md. Adnan Rahman is serving as an Associate Professor in the Department of Business Administration at Uttara University in Bangladesh. He is also a Postdoctoral Researcher at Infrastructure University Kuala Lumpur (IUKL), Malaysia. Dr. Adnan holds a PhD in Marketing from Putra Business School (AACSB-accredited), UPM, Malaysia; an MSc in MIS; and an MA in International HRM from the University of Bedfordshire, United Kingdom. He has an extensive research background including 35+ H-index articles & books with 800+ citations in Google Scholar.
Mr. Abid Aziz is serving as a Trustee at Uttara University in Bangladesh. Mr. Abid holds a BSc in Business from the University of Birkbeck in London, United Kingdom, an MBA and an MS in Economics. With a robust research background, his work in corporate strategy and academic research is dedicated to fostering innovation and creating socioeconomic impact. He leads the Fintech Research Group as it’s Director and also holds Directorships in various other entities.
Ms. Sharmin Jahan, an Assistant Professor at Daffodil International University in Bangladesh, with having a strong research background including 15 years of teaching experiences. She holds a BBA and an MBA in Marketing from the University of Dhaka in Bangladesh, where she achieved outstanding academic results & Currently pursuing her PhD in Marketing at the same institution.
Mr. Md. Mehedi Hasan Emon, a scholar and skilled researcher has excelled in academia, research, and in the domain of Edutech. He is currently affiliated with Bangladesh University of Professionals (BUP). With an impressive portfolio of over 40 publications, including h-indexed articles, books, book chapters, and international conference proceedings, his work exemplifies a strong interdisciplinary approach and unwavering commitment to scholarly excellence.
Professor Dr. Shahrukh Adnan Khan is a distinguished academic with expertise in the field of Leadership and Management, Industry 4.0, Education 4.0, Big Data, IoT, Digital Marketing and many more. He was a Fulbright Scholar at the University of Nottingham, United Kingdom, where he earned his PhD, MSc, and BSc in EEE. Having a strong research background including 39 Scopus 1st author articles, Professor Khan is committed to advancing knowledge and fostering innovation in his field through both research and teaching.
