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Art 2 Start Startup Shastra: A 15 Sutra Entrepreneurship MBA

Author Name: Sandeep Mehndiratta | Format: Paperback | Genre : Business, Investing & Management | Other Details

““Art 2 Start” provides a simple yet thorough step-by-step strategy… 

Sandeep does a brilliant job of articulating various startup fundamentals...

An insightful book for both budding entrepreneurs and professionals alike.”

Vipin Sondhi (MD & CEO, Ashok Leyland, India)

“A crisply written book that provides a great toolkit for any startup…

It is exciting to see interesting use of concepts like 5S, GOD, ASK, CLOVE….

Start – O –Meter is another innovative and powerful self-assessment tool…

Sandeep has comprehensively condensed key elements…into ”Start-up Shastra”

A must read for the ones who want to give wings to their dreams.

Sanjeev Arora (Chief Technology Officer, JCB India Head Quarters)

“Entrepreneur”, the word itself is so inspiring and captivating that we fall in love for being one. This book is for challengers who are seeking an answer to:

  1. I want to start, but what, how, and where to start?
  2. I already have an idea, how can I build conviction and a business model?
  3. I am a professional in a job, can an entrepreneurial mindset help me?
  4. I am in the middle of my career, can I start something now?


You are driven by a dream to do something transformational, the book reveals how to get there. It intends to ease the journey through start-up shastra which has 15 sutras, and the key being:

  1. Idea generation, Niche, Value proposition, out of the box thinking, Business modelling
  2. Every chapter ends with actionable takeaways
  3. Even a professional in a job can do wonders if thinks with an entrepreneurial mindset


The book includes:

  1. Start-up Shastra: 15 Sutras
  2. 100 trending start-ups in 10 categories
  3. Anecdotes, case studies & inspiring stories


Get FREE access to START-O-METER, your personalized startup readiness report

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Sandeep Mehndiratta

Sandeep Mehndiratta, an engineer by profession and an entrepreneur by heart. He was heading strategic planning at JCB India Ltd. where he had walked the journey of growing and sustaining market leadership position amidst global competitors. His core strength lies in understanding customer value and designing market leadership strategies. Prior to JCB, he was leading Strategy & Operations at Deloitte where he collaborated with prominent industry leaders and entrepreneurs to design and execute business models. 

Over the last 20 years, he has been part of various startup journeys as an entrepreneur, investor, and coach.