"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Brand Mastery is a comprehensive guide for building a resilient and memorable brand in the fast-paced digital age. With 51 insightful chapters, this book provides strategies and insights for navigating the challenges and opportunities of modern branding. From understanding customer decision-making to leveraging the latest technologies, this book covers all aspects of building a successful brand. You will learn about the power of storytelling, the importance of authenticity, and how to create emotional connections with your audience. Whether you are a brand manager, entrepreneur, or marketing professional, this book is an essential resource for building a brand that stands out in a crowded marketplace. With practical advice and real-world examples, Brand Mastery is a must-read for anyone looking to build a brand that resonates with customers and drives growth.
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Anish K. Ravi
Anish K. Ravi is an accomplished marketing expert with over 15 years of experience in the corporate and academic sectors. His diverse background in sales, marketing, product, and brand management has allowed him to develop a holistic understanding of the field. Currently, Professor Anish is the Head of the Centre for Leadership Development at a leading private university, where he focuses on cultivating leadership skills in the next generation of academicians.
Previously, Anish was a Professor of Marketing at a distinguished business school, where he imparted his knowledge and training to aspiring marketing professionals. He is also an accomplished author, having written three books on marketing, including the comprehensive guide "Brand Mastery."
Professor Anish's expertise and passion for marketing are evident in his writings and observations on emerging trends and developments in the field. He is a respected thought leader whose insights and perspectives are sought after by industry professionals and academics alike. Anish's unwavering dedication, passion, and expertise continue to inspire and guide aspiring marketing professionals toward achieving success.
