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Business Communication A text for UG and PG students

Author Name: Dr.Ramesh R Kulkarni and Rangappa Yaraddi | Format: Paperback | Genre : Business, Investing & Management | Other Details

This book which is an introduction to Business communication covers the theoretical aspects of undergraduate and postgraduate students of different universities. It covers all the aspects in a simple manner with the practical case studies. It covers various topics such as organizational communication, types of communication, external and internal business corresponds along with case studies and activities.

This text explains how to communicate in present business scenario in a step wise manner. A sufficient care is taken to keep the book simple. Any reader can understand the concepts without many difficulties. Some error might have been there and the publisher or author is not liable for the damage caused if any. In some concepts, the case studies and activities are imaginary in nature and do not mimic any real time entities. Case studies and logos used in this book are belongs to respective authors and organization. This book is very useful for management and commerce students of both undergraduate and postgraduate level. A sample paper has been solved to help the students to understand the concepts better and present them effectively in their writing.

We are always open for your suggestion and comments for further improvements of this book.

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Rangappa Yaraddi

Dr. Ramesh R Kulkarni is an associate professor at KIMS, Karnataka University, Dharwad. He has an M.Sc. in Statistics, an MBA and a Ph.D in Commerce & Management from Shivaji University, Kolhapur. He has more than 18 years of teaching experience for UG and PG courses in Management.

He has published and presented several research papers in various National and International publications and at seminars in India and abroad.

Dr. Shrinivas R Patil is a professor and director at the IEMS B-School, Hubli. He did his PG in Management and Commerce with a doctoral degree in Management. He has been teaching an MBA course for the last 15 years and also carrying out research activities in various areas of management. Dr. Patil has authored 41 research publications on various issues relating to the stock market and foreign exchange market, particularly with a global perspective.

Dr. Patil’s research interests are focused on international financial management and the security market with special focus on the Indian economy.

Mr. Rajashekhar R Navalagi is a research scholar in Karnataka University, Dharwad. He obtained his MBA from Kousali Institute of Management Studies, Karnataka University, Dharwad. He also has an M.Phil degree to his credit. He has 13 years of corporate experience in the area of Learning and Development. His areas of interest include Brand Management, Advertising, Strategic Management, Human Resource Management, etc.

Mr. Rangappa K Yaraddi is presently a research scholar at KIMS Karnataka University, Dharwad. He was a Principal (In–Charge) of Krupanidhi College, Bangalore. He obtained his engineering degree from VTU Belgaum, Karnataka and an MBA in Information Systems from MKU, Madurai. He has 10 years of teaching experience in UG and PG courses. His areas of interest include ERP, MIS, Business analytics, Business communications, etc.

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