This book which is an introduction to Business communication covers the theoretical aspects of undergraduate and postgraduate students of different universities. It covers all the aspects in a simple manner with the practical case studies. It covers various topics such as organizational communication, types of communication, external and internal business corresponds along with case studies and activities.
This text explains how to communicate in present business scenario in a step wise manner. A sufficient care is taken to keep the book simple. Any reader can understand the concepts without many difficulties. Some error might have been there and the publisher or author is not liable for the damage caused if any. In some concepts, the case studies and activities are imaginary in nature and do not mimic any real time entities. Case studies and logos used in this book are belongs to respective authors and organization. This book is very useful for management and commerce students of both undergraduate and postgraduate level. A sample paper has been solved to help the students to understand the concepts better and present them effectively in their writing.
We are always open for your suggestion and comments for further improvements of this book.
Dr. Ramesh. R. Kulkarni,
Associate Professor, KIMS, Karnatak University, Dharwad
He was born and brought up in Belgaum District of Karnataka State. He completed his schooling and college education in Belgaum city and pursued his Post Graduation at Karnatak University Dharwad. He has done his Post Graduation (M.Sc. in Statistics and MBA Degrees) under his credit at Karnatak University, Dharwad and has done his Ph.D. in Commerce & Management from Shivaji University, Kolhapur. He has put up more than eighteen years of teaching experience for UG and PG courses in Management.
He has published several research papers in various National and International publications and conference proceedings. He has presented several papers in international and national level Seminars in India and abroad. Three of his papers have been awarded the best papers. He is recognized as a research guide in Karnatak University, Dharwad in Management. At present, he is working as an Administrator for KUPG Centre, Gadag.
Mr. Rangappa Yaraddi,
Research Scholar, Karnatak University, Dharwad
Mr.Rangappa Yaraddi is presently a research scholar in Karnatak University, Dharwad. He was a vice principal of Krupanidhi Degree College Bangalore, Karnataka. He obtained his Engineering Degree from VTU Belgaum Karnataka and MBA in Information Systems from MKU Madurai. He has ten years of teaching experience in UG and PG courses. His areas of interest include ERP, Business analytics, Business Communication and so on.