"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
In today's fast-paced and highly competitive business environment, building and managing strong customer relationships is more important than ever. The ability to understand and meet the needs of customers, and to build long-term relationships with them, is a key driver of business success.
In this book, we explore the various aspects of customer relationship management (CRM) and how it can be used to build and maintain strong customer relationships. We delve into the strategies, techniques, and technologies that are essential for mastering CRM.
This book is designed for MBA students and business professionals who are looking to improve their understanding of CRM and its applications. It provides a comprehensive overview of the field, covering everything from the basics of customer needs and behaviors to advanced topics such as marketing and sales automation, social CRM, and CRM metrics and ROI.
We also explore the unique challenges that small businesses and startups, public sector and non-profit organizations face when implementing CRM and show how CRM can be tailored to their specific needs.
We hope that this book will serve as a valuable resource for those who are looking to improve their customer relationships and drive business success. Whether you are a student, a business professional, or an entrepreneur, the insights and strategies presented in this book will help you to master CRM and build strong, long-lasting customer relationships.
Dr. Jagadeesh Pillai
Dr. Jagadeesh Pillai is a renowned four-time Guinness World Record holder with a PhD in Vedic Science. Born in Varanasi, India, he is beloved by the people of the city for his selfless service to those in need. A multi-talented individual, Dr. Pillai has achieved many notable accomplishments. He is a regular researcher and passionate reader of all Indian Foundation scriptures such as the Vedas, Upanishads, Puranas, and Bhagavadgita, and is always seeking to uncover the logical essence of these texts to apply to real life.
Dr. Pillai is also an accomplished author, having written thousands of books. He spends the majority of his day reading, learning, and teaching the wisdom he has acquired through his more than 20 years of study on various subjects. Additionally, he is a great composer and singer, often performing Sanskrit bhajans. He has composed and sung the Ramcharit Manas, Bhagavadgita, and thousands of other Sanskrit mantras. His masterpiece is the Hanuman Chalisa in 108 distinct compositions. This remarkable work of art is a testament to his creativity and skill, showcasing his ability to craft a timeless classic in a variety of styles.
In 1998, Dr. Pillai was offered a job at Banaras Hindu University, but he left the position after only two months to pursue greater goals in life. He believed that in order to study Indian scriptures and engage in other creative endeavours, he needed to retire from the daily grind of working solely for money at a young age.
He started an export business from scratch, using the knowledge he had gained from a previous job in the industry. His intelligence and unique approach to business led to great success in a short period of time, earning him more in just a decade and a half than he would have in a lifetime working in a government job. Upon the passing of Dr. APJ Abdul Kalam, Dr. Pillai decided to leave the business and dedicate himself to reading, studying, researching, and experimenting. During his tenure in the export business, Dr. Pillai traveled to over 16 countries, gaining valuable insight and experiencing the world and life in detail.
Dr. Pillai is also an efficient Tarot Card Reader, Astro, Vastu, and Gem Consultant, as well as a Pranic Healer. He has won numerous awards, including the Mahatma Gandhi Vishwa Shanti Puraskar, Kashi Ratna, and Motivational Person of the Year 2017 from both India and abroad.
