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Subrat SaurabhAuthor of Kuch Woh PalCustomer loyalty is the most critical element to retain within a business relationship. A lot of benefits can be derived from a well-established loyal customer base. Large sums of money are often allocated to advertising, mainly to gain a bigger market share of customers. However, with the availability of loyal customers, the expenditures on advertising can be used for other beneficial projects in the business.
Anthony Ekanem
Anthony Ekanem is a graduate of Management, and a Professional Manager. He is a Researcher, Writer and Published Author. His research interests cut across business, finance, relationship, health, and self-development. His published books, which are available in Print, Electronic and Audio formats, are available online in major online bookstores worldwide, including Amazon, iBooks Store, Barnes and Noble, Audible, etc.
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