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E-commerce Designing, implementation and practice

Author Name: Dr. Anita Walia, Dr. Samini Varghese, Ms Shilpi Agarwal, Dr. Samini Mathew Rajesh | Format: Paperback | Genre : Educational & Professional | Other Details

This textbook offers a comprehension introduction to the theory and practice of e-business and e-commerce management. The author brings teaching expertise to bear on a subject in which they actively lecture and practice. This book is meant for students studying e-business or e-commerce at the undergraduate or postgraduate level. The book is the essential text to help students understand and apply the concepts of ‘Digital’, business management. It is an engaging read, packed with real-life examples and case studies. , and also used by many business managers, this is the essential text to keep pace with technology, strategy, and implementation.

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Dr. Anita Walia, Dr. Samini Varghese, Ms Shilpi Agarwal, Dr. Samini Mathew Rajesh

Dr.Anita Walia has a teaching experience of 13 yrs with expertise in building and developing operational e-commerce websites. She has designed and developed the experiential learning model of teaching and enhancing the skills of e-business among students.

Dr. Samini Varghese has teaching experience of 12yrs with expertise in the HR domain. She is being involved in the teaching-learning process of e-commerce for five years.

Ms. Shilpi Agarwal is a full bright Scholar with expertise in content writing and is an editor of a college magazine.

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