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EXTERNAL FACTORS HOW INFLUENCES CONSUMER BEHAVIOR

Author Name: John Lok | Format: Paperback | Genre : Business, Investing & Management | Other Details

When one shopper enter one supermarket, whether the supermarket's external environment ,e.g. noise or quiet, clean or dirty etc. factors may influence the shopper individual emotion to make buying food decision easily?

In this book, it divides two parts.  First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change.In first part, it brings these questions: Can environment factors influence consumer behavior changes?  How and why environment factors can influence consumer behavior changes suddenly? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes?  e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30%  to 50%  within this month.  My readers can have more unforgetable memory to learn how and why environment factors can influence consumers behaviors after you read this book.

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John Lok

    I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view.    I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why  the economic changing environment influences consumer behavior in behavioral economic view.

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