"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This generation has lots of highly talented youngsters who have the passion and skills to be entrepreneurs. They are technically proficient and have the ability to work hard and take calculated risks. This is driving the start-up ecosystem in a big way. Along with all the credentials, understanding finance also plays a very vital role in the success of an entrepreneur. This book is an attempt to explain basic concepts in the fields of accounts and finance for a preliminary understanding of those entrepreneurs who don’t have an idea on the subject. We tried to explain topics in a simple manner without getting into too many specifics, in the form of dialogues. This book is the result of love and motivation from all our students, friends, well-wishers, relatives, and last but not least our children and parents.
Dr. K. Uday Gowri Shankar, Dr. P. Roopa
Dr. K. Uday Gowri Shankar is an independent educational professional, stock trader, and investor. He has worked in various capacities in different educational institutions in the last 25 years.
Dr. P. Roopa is working as an Assistant Professor in the Department of Business Management at Sri Padmavathi Mahila Visvavidyalayam and has over 15 years of teaching experience.
