"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
FOR BRAND'S SAKE is a practical guide for young marketers. This book will help anyone who is building a consumer brand (B2C) in India. You could be in FMCG, commodities or FMEG. This book will help you make better decisions about marketing.
How to approve scripts for TV ads?
How to choose a filmmaker?
How to evaluate a media plan?
How to work with YouTube influencers?
How to conduct market research?
How to find out if your TV ad is working or not?
How to choose a celebrity brand ambassador?
How to run consumer schemes and trade schemes?
If you are working on a consumer brand, this book will help you understand all the basics of brand building. It covers the following topics:
Advertising
Media Planning
Market Research
Strategy
BTL Activation
Trade Marketing
Vivek Singh
The author, Vivek Singh, has spent 16 years in sales and marketing. He was part of the launch of an FMCG brand from its inception to achieving marketing leadership. Vivek is today an independent marketing consultant who works closely with consumer brands and helps them in all aspects of brand building. An alumnus of IIM Ahmedabad, Vivek has launched multiple brands in India. This is his second book. His first book, Presentation Masala, was a Kindle bestseller.
