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Author Name: PRAKASH ARYA | Format: Paperback | Genre : Business, Investing & Management | Other Details

In today’s digital world, we see businesses falling prey to disruptive technologies and businesses that rise like an eagle. Everyone wishes to be on the right side of the digital world. Many are perplexed with questions like – Is my business going to perform well in this vortex? Will it be successful? Is my business digital friendly? 

This book highlights the importance of making your business ready for the digital wave. It helps the reader to discover ways to rethink their business model for the digital age in order to transform their business by focusing on key areas like customers, innovation, competition and technology. 

This book is not just for big corporates or senior executives, it is also for small businessmen who are bold and passionate about growing their business and boosting its profitability.

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The author, Mr Prakash Arya is a Digital Evangelizer, who evangelizes digital media as an Entrepreneur, Mentor, Management Consultant, Speaker and Domain Knowledge Expert. Enthusiast, strategist, keen planner and strong charisma are some of the traits that can be associated with his personality.

He believes that if you don’t build your own dreams, then someone will hire you to build theirs. This inspired him to take-off his entrepreneurship journey. He is a successful entrepreneur and incorporated few companies in India and other parts of the globe.