"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book aims to provide a comprehensive guide to digital marketing and its various components. In today's world, digital marketing has become an essential tool for businesses to reach their target audience effectively. As technology evolves, so do the methods of marketing, and digital marketing has emerged as the new era of marketing. This book delve into the building blocks of digital marketing like traffic building, digital marketing tools, search engine optimization, content marketing, and much more.
The book is designed to be a cookbook-style guide to digital marketing, providing practical advice and real-life examples to help you understand the concepts and apply them in your marketing campaigns. Each chapter is organized in a step-by-step format, providing clear and concise instructions on how to implement various digital marketing techniques.
Anurag Lala, Manish Kumar, Simran Kumari, Niharika Singh
Anurag has written books and conducted research in the area of business and entrepreneurship. He has got great success with the publication of 5 books in the fields of marketing, and entrepreneurship, and co-authoring a book on fintech. In prestigious institutions across the country like IIM Nagpur, IIM Indore, and others, he has presented research papers at international and national conferences. He has also won Best Research Paper Awards at different institutions for his Research Abilities. Also, he has experience working with several firms in the marketing sector. His passion for brands led him to start BrandHuk, a marketing website that specializes in sharing company histories and marketing strategies.
Prof. Manish Kumar alumnus of Edith Cowan University, Australia, is a professor of Digital Marketing at the Institute of Management Studies Ghaziabad University Courses Campus. He is also Google certified Digital Marketer and has certifications from HubSpot, Accenture, and Semrush in Digital Marketing. Over an academic career spanning 13 years. Prof. Kumar has delivered various guest lectures at reputed organizations including NIIT. He has undertaken numerous consultancy projects in Digital Marketing for many reputed organizations.
Simran Kumari is from Patna with a passion for marketing. Simran's ambition is to become a Marketing Manager at a Big Four company, she is currently studying Management at IMS Ghaziabad University Courses Campus. This book is a testament to her passion for marketing. Her book is a comprehensive guide to digital marketing, covering various topics such as social media marketing, search engine optimization, content marketing, email marketing, and more.
Niharika Singh is from Lucknow and has a healthy passion for marketing. Niharika's ambition is to become a Marketing Manager at a Fortune 500 company, and she is persuading her Management Studies. This book forecasts her passion for marketing. Her book is a comprehensive guide to digital marketing, covering various topics such as search engine optimization, content marketing, email marketing, social media marketing, and more. With practical examples and Layman language, this publication is an excellent resource for anyone looking to leverage digital marketing in today's digital age.
