"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Welcome to the fascinating world of Marketing Management. This book is designed to be your comprehensive guide to understanding the core principles and advanced strategies that drive successful marketing practices in today's dynamic and competitive environment.
In the pages that follow, you will embark on a journey through the fundamental concepts and contemporary trends shaping the field of marketing. Our goal is to equip you with the knowledge and skills necessary to navigate the complexities of marketing management and to inspire you to think creatively and strategically about how to connect with customers, build strong brands, and drive business growth.
Why Marketing Management? Marketing is more than just promoting products or services; it is about creating value for customers and building lasting relationships. In an age where consumer preferences are constantly evolving and technology is transforming the way we engage with the market, effective marketing management is essential for any organization aiming to achieve sustainable success.
Dr. Supriya Goutam
Dr. Supriya Goutam Ph.D., UGC NET, MBA, and M. Com
Dr. Supriya Goutam, a distinguished Assistant Professor at the United world Institute of Management, Karnavati University, Uvarsad Gujarat, has over 8 years of experience in Higher Education and 1 year of Corporate Experience. She Holds Ph.D. Degree From Central University of Allahabad. Her core Areas of Specialisation are Marketing and Entrepreneurship. Her Subject Areas are Consumer Behaviour, Product Management, Branding, International Marketing, Entrepreneurship, and Innovation. She has published quality research papers in Leading Journals. She is in the editorial Board in leading Journals. Her extensive contributions underscore a commitment to lifelong learning and research, making her a key figure in both academia and Business world.
Mr. Rakesh Kumar Pandey is Assistant Professor in Faculty of Commerce & Management at United University Prayagraj. Previously was at United College for five years. At United university he is responsible for teaching MBA ,BBA, B.Com B.Tech and other courses students. The subjects covered by him are Digital Marketing, Principles of Management, Marketing Management, Business Communication etc.
His career span of more than 13 years has seen the solid foundation with United Group and other colleges post completing his BBA from the Purvanchal University and MBA from APJ Abdul Kalam Technical University.
Rakesh firmly believes the Communication and Personality cannot be isolated as mere words. The Communication is the best ingredient for making best Personaltiy for any organization’s success.
Sarvesh is currently a Senior Engineer in Sales & Marketing at Ambiyon Technologies India Pvt Ltd, based in Delhi. With a wealth of experience in the field, he previously honed his skills as a Sales Engineer at Flovol Technologies Pvt Ltd. Sarvesh brings a unique blend of technical expertise and marketing acumen to his role, driving innovative solutions and fostering strong client relationships.
