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Marketing of Healthcare Services A reference book

Author Name: Dr. Subramaniam Seshan Iyer | Format: Paperback | Genre : Reference & Study Guides | Other Details

The book gives details of healthcare services and the techniques of marketing it. It also promotes market segmentation in addition to service delivery and service quality.

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Dr. Subramaniam Seshan Iyer

Dr. Subramaniam is a Ph.D in Management of Healthcare. He has done his doctorate on Public Health Centres in Nagpur District. In addition he is a MBA and B.Sc graduate. He is presently working as Controller of Examination, Datta Meghe Institute of Management Studies, Nagpur.

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