"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Are you a student with a fire to craft your Marketing skills? Are you a startupreneur driving hard to establish your brand in the market? Are you a small business owner yearning to learn the marketing tool? Are you an established marketer who wants to refresh on your marketing fundamentals?
This book on Marketing Power is the ultimate choice to explore and relive the fundamentals of marketing world. It strengthens your concepts and spins a magic for you around the marketplace be it building a career or building your Brand or Company towards stardom. This book presents the power of marketing in a lucid style for anyone looking to survive, to grow and to prosper….
Dr. A. Bharathy
Dr. A. Bharathy has over a decade of teaching experience in Marketing Management to students at the Under Graduate and Post Graduate level. Her teaching experience induced passion towards marketing as an essential quality of life. This is her basic motivation to share the conceptual theories of marketing domain to students and practitioners alike in a simple style. Born and brought up in Chennai, the author pursues her passion in teaching as Assistant Professor at Pondicherry University Community College.
The very fact that marketing is a natural instinct in one’s life that begins its journey in each of us as a child in crying and getting things done to the need to selling ourselves to job givers. But later on it is being undermined by man and left out to be crafted. Thus the need to understand the subject in an Indian scenario forms the crux of this book and thus was born “Marketing Power”.
