"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of topics, including market segmentation, branding, product management, promotion, pricing, and distribution channels.
It also examines emerging concepts in marketing, such as rural marketing, consumerism, industrial marketing, and global marketing, and their implications for the pharmaceutical industry.
The book is written in an accessible style and is intended for students, practitioners, and researchers in the pharmaceutical industry, as well as those in related fields such as healthcare, biotechnology, and marketing. It offers practical insights and case studies that illustrate key concepts and strategies, as well as challenges facing the industry, such as regulatory issues and the rise of generic drugs.
Marketing in the Pharmaceutical Industry is an essential resource for anyone seeking to understand the complex and dynamic world of pharmaceutical marketing. Whether you are a marketing professional, a healthcare provider, or a policymaker, this book provides a valuable perspective on the challenges and opportunities facing the industry today.
Muralidhar Rao Akkaladevi
The author of this book, Dr.A.Muralidhar Rao, is a distinguished senior professor in Pharmacy with an impressive 25 years of teaching experience. Throughout his career, he has received numerous awards and fellowships for his exceptional contributions to the field of pharmacy.
Among his accolades are the Principal of the Year Award, Best Oral Presentation Award, and the Rastriya Ratan Award. He has also been recognized for his outstanding research contributions with the Best Oral Presentation Award. As a testament to his expertise in the field, he is a Fellow member of the APP, ISCA, and ICPHS, and a life member of APTI, IPGA, and IPS.
The author has also authored many books on various aspects of pharmacy and published 16 research publications. He has guided 25 M.Pharm projects, showcasing his vast experience in mentoring the next generation of pharmaceutical professionals.He is he resourse person for FDP and National and international seminars.
With his impressive credentials and expertise in the field of pharmacy, the author brings a wealth of knowledge and experience to "PHARMA MARKETING MANAGEMENT."
