"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Crop analytics, from seeding to commodity marketing, provides numerous insights to various stakeholders, particularly lenders and bankers. The article discusses some of the current and anticipated future trends that will assist banks in managing crop cultivation finances much more efficiently. Adoption of analytics will herald a new era in crop loan/Kisan Credit Card (KCC) in the coming days. Various technology service providers have built their business models around technology and offer customised crop cultivation services. The good news is that many farmers across the country have begun to adopt it as one of the cultivation practise enablers. Farmers pay for customised services based on crop, geography, and value; the results are encouraging, with higher yield and quality as the end result. This technology is also useful in easing the difficulties associated with crop cultivation financing
Rajesh Kharche
Rajesh Kharche is a postgraduate in agriculture and an agri-banker with over two decades of experience in public and private sector banks. He worked in many part of the country, from branch to region to state to zone. He is conscientious about all aspects of agriculture and rural finance. His responsibilities include Agri-finance from start to finish, including business development, underwriting, product, policy, strategy, collection and risk management, among other things.
His previous book "Bankers' Hand Book on Kisan Credit Cards." contains information that is not available in the banking sphere but is useful in day-to-day Agri-banking. This technical knowledge of agriculture is beneficial to the entire rural banking fraternity in driving profitable agriculture finance. His practical field experience, along with agricultural education and financial management, ushered in new areas of farm finance. Before joining ICICI Bank, he worked for Union Bank of India, Axis Bank, and Kotak Mahindra Bank in agriculture and rural banking division.
