"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalThe Entrepreneur within You is a theme based on the premise that entrepreneurship is deeply rooted in every person’s nature and that the key to success is to understand all the nuts and bolts of a business before branching out on your own as an entrepreneur.
The fact that entrepreneurship is rooted in every person’s nature is not enough to guarantee success. You need to learn the basic tenets of entrepreneurship and the techniques that will transform how you plan and subsequently manage a business successfully. You will find plenty of information about the types of mindset to develop and to avoid as well as an array of business ideas to invest your time and resources in.
The Entrepreneur within You will help you discover guidelines for naming your business, available sources of capital, risks prevalent in entrepreneurship and ways to manage them.
The journey through these pages will also reinforce the place of advertising and customer service in running of a business.
I firmly believe that this book will broaden your knowledge on entrepreneurship, enable you to grasp life with a stronger hold and change your way of thinking, communicating and behaving in order to achieve success in your business. For anything worth having takes work.
I hope you will find much value in reading this book and commit to applying them.
Caroline Mweni
Caroline Mweni’s career as an author did not begin until she became a core founder and director at Vintage Bridal and Convention Centre in 2014.
She has been fascinated with business-related subjects and rightly so as this has been further influenced by the study of marketing in which entrepreneurship is profoundly taught.
Having worked in the banking industry (Stanbic Bank Zambia and Standard Chartered Bank Zambia) for six years now and being an emerging entrepreneur, Caroline Mweni’s understanding of challenges and opportunities faced by entrepreneurs in starting, growing and sustaining of their businesses has broadened.
She attributes the core of her entrepreneurial journey to hard work, determination, patience, faith and perseverance. As such, it is impossible for her to imagine not sharing her experiences with others. It is in the spirit of learning that she brings forth The Entrepreneur within You, an inspirational book she felt compelled to write after hearing from a good many people who have struggled to break into their chosen business or industry. She views her role as an entrepreneur as her chance to help shape the minds of many people and demonstrate that with a positive attitude and strong work ethic, anything is possible.
