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The Impact of Listening and Questioning Coaching Skills on Salespeople’s Performance: An Exploratory Action Research in a Multinational Organisation

Author Name: Dr. Moe Tarek El Kassar | Format: Paperback | Genre : Business, Investing & Management | Other Details

Employees are the major assets of an organization. The development of employees is critical for organizational performance, differentiation, and long-term success. Dr. Moe has explored the effectiveness of salespeople’s listening skills and sales performance in his research with a detailed focus on how the sensing, processing, and responding of salespeople impact their sales performance.

Moe reminds managers, leaders, and sales professionals of the power of listening, and the impact of implementing the often-neglected listening skill principles which translate into value for their clients and their organisations. Moe provides useful insights that every sales professional needs to know.

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Dr. Moe Tarek El Kassar

Moe is an experienced business professional with over 28 years of direct sales, channel sales management, product management, marketing, and training.

A professional hybrid combining science and management. Moe has a passion for applied business research in Learning & Development, Organizational Learning, Organizational Leadership, Organizational Development, and Performance. 

Moe has over 10 years of experience in leadership coaching, executive coaching, team coaching, career coaching, mentoring, and training.

Moe's mission is to help successful individuals bring about positive, long-term changes in their behavior; for themselves, their people, and their teams to achieve even greater success.

Besides 1-on-1 consultations and group sessions, Moe regularly hosts workshops, training, and seminars for managers who are interested in developing their own coaching techniques.

Moe also offers online asynchronous professional and personal development courses on my E-learning platform.

Moe's driving purpose is to influence positive and sustainable outcomes for people and organizations.

Moe holds a Ph.D. in Business, an MBA, MA Ed. (Coaching & Mentoring), and BS in Environmental Sciences. In addition, to multiple professional certifications. He is an ICF Certified Coach and a certified Marshall Goldsmith executive, leadership, and team coach.

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