"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Are you tired of using only one marketing strategy for your business? Do you want to create a more effective and comprehensive approach to reach your target audience? The Integrated Marketing Handbook is just what you need.
Inbound, Outbound, and Account-Based Marketing Techniques by Raghavendra and Priyanka is a comprehensive guide for marketers and entrepreneurs who are seeking to maximize their reach and effectiveness by integrating various marketing strategies.
The book provides an overview of the three main marketing approaches: inbound, outbound, and account-based marketing (ABM). Inbound marketing focuses on attracting customers through content creation, while outbound marketing involves reaching out to customers through advertising and other forms of outreach. ABM is a highly-targeted approach, focusing on building relationships with key accounts.
The authors provide practical advice on integrating these strategies effectively, including on how to align messaging, target the right audience, and measure success to maximize results in today’s competitive environment.
Grab your copy today!
Raghavendra Hunasgi, Priyanka AB Brahmbhatt
Raghavendra Hunasgi is a Global Marketing and Branding expert helping Fortune 500 companies unleash the power of insight-driven marketing. A globally-renowned entrepreneur published author and an in-demand speaker at TEDx and conferences around the globe. He is a 21st-century leader and influencer whose words and work in the field of marketing and branding are helping organisations leapfrog to the next level. He is ranked amongst the top 100 CMO’s in the world. He speaks and writes enthusiastically about brand strategy, entrepreneurship, product innovation, growth marketing, and Sales. His work has been published in the Wall Street Journal, Forbes, Entrepreneur Magazine, and more.
Priyanka AB Brahmbhatt is a visionary corporate governor & thought leader currently working as the executive board member for Bankai Group of Companies.
She is also a UNSDG Advocate, Forbes U 30 nominee, Forbes NY Council member, Author and philanthropist, motivational speaker where she has led several narratives specially in Tech Space on Gender Equality and equity. She is a Data Driven Marketeer by education and Passion, holding a Gold Medal from National Marketing Honor Society
