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The Retail Equity Investors How Awareness and Risk Perception Shape their Investment Journey?

Author Name: Dr. Jayashree Bhattacharjee, Dr. Ranjit Singh | Format: Paperback | Genre : Business, Investing & Management | Other Details

As globalization reshapes the financial landscape, the community of retail investors has burgeoned over the past two decades. This expansion, while offering a diverse tapestry of investment options, has also introduced a layer of complexity to the decision-making process. Navigating the inherent risk associated with equity shares, where returns are inherently uncertain, becomes paramount for retail investors. Striking a delicate balance between maximizing returns and minimizing risk becomes the key objective. Investors actively seek instruments that offer either higher returns for the same level of risk or equivalent returns for a lower level, ultimately aiming for optimal risk-adjusted returns. Beyond risk assessment, awareness of equity shares plays a critical role in shaping investor decisions. This book delves into the concepts and theories that underpin awareness and risk perception among retail equity investors. It further sheds light on the awareness and risk perception levels of Indian retail equity investors and explores the impact these have on their investment choices.


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Dr. Jayashree Bhattacharjee, Dr. Ranjit Singh

Dr. Jayashree Bhattacharjee, a distinguished professional with an MBA and a Doctorate from Assam University, boasts a rich 14-year tenure with the Stock Holding Corporation of India Ltd. Presently, she serves as an Assistant Professor at CHRIST (Deemed to be University) in Pune, specifically at the Lavasa Campus. Dr. Bhattacharjee's academic focus lies in the dynamic fields of Behavioral Finance, Wealth Management, and Portfolio Management. Her expertise is underscored by a robust portfolio of scholarly contributions, including the publication of 10 research papers in esteemed journals listed in ABDC and SCOPUS. Driven by a passion for exploring the intricate intersections of finance and human behavior, she brings a wealth of knowledge and practical insights to her role as an educator. She can be reached at 

Prof. Ranjit Singh has been into Post-Graduate teaching since 2003. Currently, he is Professor in the Department of Management Studies, Indian Institute of Information Technology Allahabad, Prayagraj. He is a postgraduate and Doctorate from Dibrugarh University. He is also an alumnus of Indian Institute of Management, Ahmadabad. His specialization is in the area of Accounting and Finance. The areas of his research interest include behavioural finance. He has published more than 140 numbers of research papers relating to these areas in national and international journals and presented papers at reputed conferences. He has authored seventeen books till date. He has completed five funded projects funded by virus bodies. Seven research scholars have completed their PhD under his guidance and six are still working. He can be reached at




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