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The Revenue Marketing Book How to build a predictable and repeatable revenue marketing engine that works

Author Name: Yaagneshwaran Ganesh | Format: Paperback | Genre : Business, Investing & Management | Other Details

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.

- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness

 

“A must-read operating manual for marketers who want to deliver exponential revenue.”

- Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world

 

“All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.”

- Vinod Muthukrishnan, Chief Growth Officer at Cisco

 

It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.

The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.

Make an impact. Build a predictable recurring revenue engine.

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Yaagneshwaran Ganesh

Yaagneshwaran Ganesh (popularly known as Yaag) is among the top 100 global martech influencers, a TEDx speaker, a passionate marketer and a startup enthusiast.

Yaag is known for his critically acclaimed books Is Your Marketing in Sync or Sinking? and Syncfluence.

He comes with 10+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups in Asia and Europe to achieve a market-product fit and scaled them to sustainability. He acts as a sounding board to martech startups by being part of startup ecosystems such as Google for Entrepreneurs’ Startup Weekend and plays the role of a Fractional CMO for some of them.

This book is a manifestation of his quest to make marketing more meaningful and accountable to the organization’s revenue. It discusses pain points, scenarios and offers a framework to build a predictable and repeatable revenue marketing engine that works.

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