The ultimate guide for thought leader marketing! Grow your business and profoundly engage your customers in a digital era with fresh insights from Dr. Nagendra in The Thought Leader Way.
– Marshall Goldsmith
- Thinkers 50 #1 Executive Coach and only
two-time #1 Leadership Thinker in the world.
Thought leadership is a much-abused term in business. It often conceals thinly veiled self-promotion that is shallow and superficial. But Karthik Nagendra, as this book shows, takes a thoughtful and insightful view, emphasizing that thought leadership involves factors such as transparency and integrity that are vital to establishing trust and credibility. The book offers several examples to show how institutions can enhance their influence by sharing intellectual capital with those who wish to learn. That makes this book an important resource for all who wish to educate themselves about what thought leadership is, and what it is not.
– Mukul Pandya
Senior fellow, AI for Business,
Wharton Customer Analytics/
Former Executive Director- Knowledge@Wharton
The Wharton School, University of Pennsylvania
Sorry we are currently not available in your region. Alternatively you can purchase from our partners
Sorry we are currently not available in your region. Alternatively you can purchase from our partners
Dr. Karthik Nagendra
Karthik is an award winning marketing consultant with over two decade of experience across strategy and marketing. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India’s largest Skills Assessment Company, Wipro Technologies and Accenture in his earlier stints. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles on marketing, strategy in international journals, leading business publications & has been a guest speaker at many Ivy League Universities globally. He has been featured among Top 10 Content Marketing Professionals in Japan & APAC by CMS Asia, among the Top 30 marketing Consultants in India by CEO Magazine. He is a member of Harvard Business Review advisory panel. Karthik holds a bachelor’s degree in Computer Science from Bangalore University, an MBA in Marketing & Finance from IMI Belgium and a doctorate in Marketing Management from UET America.
