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Understanding the Shift! A Handbook on Business Models and Applications

Author Name: Selvan Athishtaraj V | Format: Paperback | Genre : Business, Investing & Management | Other Details
Amazon Sales Rank: Ranked #13 in Entrepreneurship

In the today’s corporate world, business management is very important.  Business strategies are chalked out based on the customer’s needs and affinity. This is where business models become significant. 

Thirty years ago, ordering any commodity or article was a tedious process with a long waiting time for customers. Choices and comparisons were limited. However, with the reinvention of the business model in late 1985, business transactions have been made very easy and attractive. Brands like McDonald’s, Toys ‘R’ Us and Ryanair were instrumental in devising various successful business models. In the last fifteen years or so, companies such as Uber, Ola, Amazon and eBay have made ordering and buying products and services simple using convenient apps. 

In fact, the very way of doing business has become so simple, thanks to innovative business models and platforms. Search engine optimization, search engine marketing and public relations have reduced the marketing burden of brands, who are now able to reach their target audience anywhere at any time. A lot has changed in the way businesses operate and serve customers! 

This book captures the essence of various business models and the technological advancements in the world of business, with the aim to trigger new ideas and process innovation. The book is a must-read for new and existing businesses, start-ups and new-age companies. 

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Selvan Athishtaraj V

Selvan Athishtaraj is an expert on supply chain and sourcing. Athishtaraj has a degree in engineering and a master’s degree in business management. He has been working in an Indian multinational conglomerate for the past 15 years across various functions. 

When he was working in the automobile industry, Athishtaraj played a pivotal role in cluster development and the implementation of the model line concept at tier 1 and 2 levels, in small and medium enterprises. 

In 2020, Athishtaraj published the book Basics of Strategic Sourcing. The book received a good response from business managers, entrepreneurs and supply chain professionals. 

In recent years, Athishtaraj has been educating suppliers on using the digital platform and focusing on key resources and key activities to increase their revenue stream. He is knowledgeable about different types of business models that help create, capture and deliver value proposition and make money. 

Athishtaraj has published many articles on management in various professional networks, business magazines and research journals. He has worked in the management field for more than two decades. 

Athishtaraj lives in Chennai, India along with his wife and their son.

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