"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book argues that human behavior is a critical driver of economic outcomes, often leading to economically irrational decisions that deviate from the traditional economic assumption of individuals always making purely rational choices
Bridging the Gap
My work aims to bridge the gap between traditional economic theory, which often assumes rational actors, and behavioral economic theory, which acknowledges the influence of psychological factors . My view investigates how businesses can leverage behavioral economic insights and AI technology to achieve long-term cost efficiency . By understanding the fundamental influences and principles of behavioral economics, including cognitive biases and the contrast between traditional economic assumptions and the reality of human decision-making, individuals and organizations can gain practical strategies for navigating economic landscapes .
In essence, Lok's analysis suggests that while technology offers immense potential for economic advancement and efficiency, its integration into society profoundly impacts human behavior, which in turn shapes the overall economic trajectory
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John Lok
JOHN LOK, Behavioral Economist
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
