"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalIn the present days of International Trade (year 2014), India’s Trade deficit or the current account deficit runs to nearly $40 Billion. This represents more than 2% of the national GDP. In view of this large deficit, the country faces unprecedented inflation. India’s major exports include Information Technology, pharmaceuticals, as well as gems and jewellery. Manufactured goods, automobiles and heavy machinery intended for manufacturing purposes account for very little when compared to countries like China, Japan, Germany and South Korea. Therefore, it is imminent that quality of such products manufactured in the country meets the international standards. In addition, innovative marketing techniques need to be adopted by individuals and companies to position our products globally. Most of the international trade takes place between Business to Business rather than Business to Consumer directly. The book focuses on this sector of Business, namely, Business to Business Marketing. Needless to say, text material provided will be useful for industrialists, technocrats as well as regular management students.
The book will be available in –http://www.amazon.in/
K.Venkataraman
K.Venkataraman is amechanical engineer. He did his graduation from the College of Engineering, Guindy(presentlyAnna University) and post-graduation from Concordia University, Canada. He did his graduate apprenticeship in Durgapur Steel Plant of SAIL in the year 1971-72 and later worked with renowned engineering consultancy organisation, MECON for nearly 30 years. He was associated with steel, oil, defence and general industries.
He left MECON in October 2000, under the voluntary retirement scheme. He joined as a faculty member in Sathyabama Institute of Science and Technology, Chennai, and later moved into the mechanical engineering department of Anna University. From the year 2005, he was a faculty of BITS Pilani, Chennai Centre and was involved in the off-campus activities until 2014. His wide experience extends from industry to academia.
He is a member of the Institution of Engineers (India) and American Society of Mechanical Engineers.
The author may be contacted for any comments through E-mail: shabdhaster@gmail.com
