"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book deals with business analytics (BA)—an emerging area in modern business decision making.
BA is a data driven decision making approach that uses statistical and quantitative analysis, information technology, management science (mathematical modeling, simulation), along with data mining and fact-based data to measure past business performance to guide an organization in business planning, predicting the future outcomes, and effective decision making.
BA tools are also used to visualize and explore the patterns and trends in the data to predict future business outcomes with the help of forecasting and predictive modeling.
In this age of technology, companies collect massive amount of data. Successful companies use their data as inputs to take effective decision which helps them to emerge as the best in the market.
Samrat Krishna Gaddam, Dr.A.Srinagesh, Dr.T.S.Ravi Kiran
Mr.Samrat Krishna Gaddam is currently working as Assistant Professor in Department of Computer Science in P.B.Siddhartha College of Arts & Science and is a Research Scholar at Acharya Nagarjuna University under the guidance of Dr.A.Srinagesh He is an academician with over 13 years of experience in teaching
