"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The first 20 years of 21st century has seen many Billion US Dollar companies springing up even as a number of large organisations succumbed to the breath-taking disruption unleashed by innovative organisations, hitherto unknown anytime before in the previous century.
However, large organisations like Apple, Samsung, Microsoft, Alibaba, Alphabet, Cisco, Tesla and the like successfully continued to ride the curve of stupendous growth through excellence in Innovation and Marketing practices.
Business Model innovation continues to be the buzzword and new theories are evolving, taking flight from the successful models that leverage the ‘Platform thinking’ approach and the ‘Network effect’.
In this book we take a close look at the different models of ‘Innovation’ and some of the formulae of success that are behind the breath-taking growth of successful start-ups.
We expect this to serve as a thought-provoking account for the new age marketers and entrepreneurs, who can then script their own road to success, even as they ride unchartered territories with a grounding in the lessons learnt from the successes and failures of the past.
Srinivas Mahankali
Srinivas is an alumnus of IIT Madras and IIM Bangalore. He has authored several books books on Technology like Blockchain- The Untold Story, Blockchain for Non-IT professionals, Blockchain and Smart cities. He also co-authored books like Secure Chains ( Cyber Security & Blockchain), AI/ML powered Agents of Automation, Blockchain Consortiums, the Business model of the future etc.
He is an experienced Top Management Professional with over 30 years experience. Innovation, Marketing, Disruption, Networking & Collaboration, Mentoring and Start-Ups are the areas that excite him. He is experienced in architecting and implementing Business transformation activities involving cutting edge technologies like Blockchain, AI & IOT. Srinivas is passionate about Smart cities and convergence of the disruptive technologies in furthering Sustainable environment and Healthy & Happy living for global citizens. A continuous learner and an avid reader, he loves to keep abreast of the latest developments in Technology & Management. He also authored non-technology books like Successful Organisations in Action, Corona wars, Think 3, Act Now, Write Now, Blockchain for Non IT Professionals etc. An example driven approach. His books have received over 160 - 5 star ratings on Amazon.
Srinivas was a State ranker in EAMCET 1984 & All India 12th in GATE 88 for Electrical Engineering
