Don't Sell. Help Customers Buy

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Don't Sell. Help Customers Buy Practical guide to Sales Transformation

Author Name: Murugan Kathirvelu | Format: Paperback | Genre : Business, Investing & Management | Other Details

About the Book Technological innovation is aiding disruption in every aspect of human life. Internet has radically changed the way people interact, access information, communicate and do business. This has changed the way customers evaluate vendors and make purchase decisions, especially in B2B space. The power has shifted from sellers to buyers. The role of the traditional sales function is being challenged. Sales organisations need to transform their approach, keeping customer success in focus. Irrespective of your role, whether Sales Manager, Sales Leader, Marketing Manager, Product Manager, CEO or Business owner, this book will help you think in a different perspective, put customer success in focus. Equip you with capability to create your own uncontested space and succeed in the marketplace. About the Author The author is a seasoned sales professional and business leader, with over all experience of 25 years, across Corporate and Start-ups, especially in B2B space. From his experience of working with different businesses, customer segments, geographies and technologies, he brings unique insights on business development and sales. The Author holds MBA Degree from OU Business School, Milton Keynes, UK. He has also gone through a course on Creative Writing from The Writers Bureau.

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Murugan Kathirvelu

The author is a seasoned sales professional and business consultant. He works with Entrepreneurs and Sales leaders to scale up the business, His expertise is on Go to Market strategy, Sales capability building, Execution, Establishing revenue stream and customer relationship. The author has over all experience of 25+ years, across Corporate and Start-ups, especially in B2B space. From his experience of working with different businesses, customer segments, geographies and technologies, he brings unique insights on business development and sales. For the past eight years he has been associated with start-ups, building revenue stream and scaling up the business. The Author holds MBA Degree from OU Business School, Milton Keynes, UK. He has also gone through a course on Creative Writing from The Writers Bureau. He lives in Bangalore, India. The Author can be reached at km79493@gmail.com