"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Dear Students,
Welcome to “Essential Notes for Business Research” Revised Edition for B.com/BBA Students, this book is written to increase student access to high quality learning materials, maintaining highest standards of academic rigor at little to no cost.
Business Research Methods constitutes a core component of the B.com/BBA degree courses. It is the base for their future education.
This book attempts to help the students by providing good notes & explanations by reducing their confusions. This book ensures the students that they will secure good marks for the examination.
Greeshma. P & Sreelakshmi Anand
1) Greeshma P currently working as an Assistant Professor in the Dept of Commerce, Yuvakshetra Institute of Management Studies, Palakkad. She did her Post graduation from St.Joseph's College, Devagiri, Calicut, and B Com graduation from Providence women's College, Calicut. Qualified UGC NET. She worked as a Guest lecturer in St. Joseph's s College, Devagiri and Malabar Christian College, Calicut. She is the author of the books "Essential notes for Business Research " and " Essentials of Banking and Insurance" for B Com /BBA students. She is the Co-Editor of the Books " Latest trends in E-Commerce" and " GST an Overview" under YIMS publications. She handled a number of sessions as a resource person both inside and outside yuvakshetra. Her area of specialization includes Income tax, Research Methodology, Marketing Management, and Corporate regulations.
2) Sreelakshmi Anand is currently working as an Assistant Professor in the Dept of Commerce, Sree Narayana Education Society College, Calicut. She did her Post graduation from the College of Applied Science, IHRD Calicut, and B Com graduation from Devagiri College Off-Campus, Calicut. She worked as a Guest lecturer in Malabar Christian College, Calicut. She is the author of the books "Essential notes for Business Research " and " Essentials of Banking and Insurance" for B Com /BBA students.
She has written two ISSN Articles in a commerce journal. Her area of specialization includes Business Research Methods, Research Methodology, Marketing Management, Business Regulation, and Corporate regulations.
