"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book."
Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business
"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."
Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited
WHO ARE MILLENNIALS?
HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?
IS THERE A WAY TO CAPTURE THEIR ATTENTION?
With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour?
This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!
Sumeet Singh Lamba
Sumeet Singh Lamba is a seasoned marketer and a technology wizard. An alumnus of one of the leading B-schools in India, he is currently pursuing his Doctorate in Business Management in the field of marketing.
