"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
“This is a wonderful book. The dilemma of converting an idea into a working business model and then scaling it is incredibly challenging. Ashish puts together the building blocks with simplicity and clarity -- and a compelling storyline. “
- Pramod Bhasin, Founder Genpact, Chairman Clix Capital, Co-founder Asha Impact
“A step-by-step approach to scale, covering key levers from strategy to culture, written in an engaging style. Highly recommended.”
- Sanjeev Bikhchandani, Founder, InfoEdge
“Scaling startups is one the biggest challenges any entrepreneur faces. The structured approach provided by this book will be extremely valuable to founders. Coming from a successful leader, with significant scaling experience, this is a must read.”
- Meena Ganesh, MD and CEO, Portea Medical
An engaging and practical guide for defining your mission, vision, strategies, objectives and culture - a must-read for startup founders and emerging corporate leaders alike.
- Will Poole, Co-founder and Managing Partner, Capria and Unitus Ventures
This book provides a blueprint to scale your organization, with tips and practical methods to follow at each stage. Companies that scale:
· Know where they are going and how they will get there; their Mission, Vision and Core Strategy
· Have a clear set of Breakthrough Objectives and Initiatives that will help them scale.
· Ensure that everyone in the company has measurable objectives that meet the company’s goals while allowing for individual contribution.
· Have a culture based on shared values, where people grow and want to contribute to the company’s success.
Ashish Basu
Ashish Basu is an author, executive mentor, and advisor to companies ranging from start-ups to large enterprises. He has scaled companies as a CEO, integrated acquired companies, led start-ups as a founder, and advised companies on business and product strategy.
He is an alumnus of IIT Mumbai and IIM Bangalore.
