Horses Can Fly Fire up your PR Strategy for Disruptive Markets

by Ajay Sharma


Type : Paperback

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In Stock.Delivered in 7-9 business days

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In Stock.Delivered in 7-9 business days

Rs. 225+ shipping charges


Summary of the Book

Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news.

People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.

To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.

Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media.

  • Recent research on trends and developments that will impact media and corporate stakeholders in India.
  • Analyses new media and changing story formats
  • Six Step Process for Effective Crisis Communication
  • Engagingly anecdotal with short, interesting caselets

Whether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets.

About the Author

Ajay Sharma, Founder & CEO at Storynomicx, is a specialist in building corporate narratives in the fast blurring world of traditional and new media.

After starting his career as a business journalist with The Economic Times and Business Standard, Ajay shifted to public relations where he was at the helm of leading global and Indian PR consulting firms.

In the last two decades, he has advised more than 100 multinational and Indian companies and their leadership teams on Public Relations programs.

Ajay was recently inducted into the Hall of Fame by the Public Relations Council of India.

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