What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?
“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.
Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.
Yaagneshwaran Ganesh is an eternal optimist, a well-known speaker and a marketing enthusiast. He coaches and mentors marketing teams at several organizations. He has served as an advisor for start-ups in the Asia-Pacific.
From conferences across the globe to business schools and commercial organizations, he has presented his marketing ideas on how to be agile and yet stay in sync in the ever-changing market conditions.
Yaagneshwaran is also the marketing manager at Corporater, a leading performance management software solution provider based out of Stavanger, Norway.