"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The case study method remains the most preferred teaching method at business schools across the world because off its ability to provide practical learning. This book is written for those teachers and students who are interested in participative teaching and learning experience. Every case ends with few questions for discussion to make the learning more effective and to provide a direction for thinking.
Dr. Pratik C Patel
Dr. Pratik C Patel has a rich teaching experience of around 14 years at UG and PG level. He has done his Ph.D in a very unique topic; Celebrity Endorsement. He has also cleared NET in Management subject. He has attended more than 20 conferences at national as well as international level. He has also published more than 25 research papers/ case studies in the journal of repute. He also has published a book titled “Contemporary issues in Marketing and Finance”. His focus area of research is Celebrity Endorsement, Brand Management and Strategic Management. He is a keen follower of Case Study approach in teaching and learning process. He is also fond of writing case study for practical learning. He was awarded with “Sarvajanik Shikshan Ratna Award” for Best Teacher for the year 2012 by parent trust Sarvajanik Education Society, Surat.
Dr. Patel is presently associated with one of the most reputed Management College in the South Gujarat region; BRCM College of Business Administration; affiliated to VNSGU as Assistant Professor in the subject of Marketing Management since June 2009. The author can be reached at pratikmba1@gmail.com
