"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
John Lok's perspective, as presented in "Behavioral Economy Theory," posits that behavioral economics (BE) combines elements of economics and psychology to understand real-world human behavior, differing from neoclassical economics by acknowledging biases and using psychological experimentation to develop theories on decision-making . My work also explores how social change influences human behavior, how technology impacts behavioral and economic development, and the reciprocal relationship between human behavior and the economy .
However, alternative perspectives and a broader academic consensus reveal a more nuanced and integrated relationship between behavioral economics and social psychology, often viewing behavioral economics as an interdisciplinary field that heavily draws upon social psychology's insights rather than a distinct entity with a separate relationship to it.
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John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
