"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Small and Medium Enterprises are the unsung heroes of India. SMEs account for a large proportion of India’s GDP and are also among the largest generators of employment in the country. Yet SMEs face a number of challenges ranging from lack of financing to marketing and hiring skilled employees.
This book is a comprehensive, easy to read, Do-It-Yourself guide for all business processes needed by a SME to scale. The book covers topics like financing, accounting, talent management, intellectual capital, marketing and digital transformation. In this book, you will find methods, toolkits, practical tips and resources on how to build and manage these processes, from a practitioner. Happy Scaling!
Srinivas R Pingali
Srinivas Pingali is the President of DrakeLake Consulting focussed on business process and digital transformation related research, training and consulting. Prior to his current role, Srinivas was a member of the founding team of Quatrro Global Services, a leading business process management company headquartered in Atlanta, USA. He has close to three decades of varied experience in product development, sales and marketing, market research and business operations. Over the last decade, Srinivas has incubated multiple cloud-based services targeted at Small and Medium Enterprises (SMEs) and retailers across numerous countries. These services included accounting and payroll, small business loans, technology support and digital marketing support. Srinivas also led the creation of Quatrro’s subscription-based SME Portal that had over half-a-million individual and small business customers.
Before Quatrro, Srinivas spent close to two decades in various marketing, sales and market research roles in Wipro-Spectramind, ITC, NFO (now part of global market research leader Taylor Nelson Sofres) and the Tata Group.
The BPO industry has acknowledged Srinivas for his role in service productization at multiple forums. Srinivas is a regular speaker on platform-based services.
Srinivas Pingali is currently a student of the Executive Fellow Program in Management (EFPM), a doctoral equivalent program, at the Indian School of Business, Hyderabad. Srinivas’ research areas include strategy and digital transformation with a specific focus on Small and Medium Enterprises (SMEs) in emerging economies.
