MARKETING AND SERVICES MANAGEMENT

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MARKETING AND SERVICES MANAGEMENT

Author Name: Dr RAVIKUMAR K | Format: Paperback | Genre : Business, Investing & Management | Other Details

Revising and updating is a wonderful opportunity to test the viability of one ’ s own ideas and to bring them to others. It is an obtrusive reminder that markets, customers, com organisation, society and technology keep changing. marketing and service management management have become accepted – and debated – parts of marketing. We still have a long way to go to separate unrealistic theory and research, advocacy, rhetoric and hype from what can lead to hands-on action in a true relationship spirit. As before, my effort to sort this out is expressed by the title of the book Marketing and Services Management.

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Dr RAVIKUMAR K

Dr. RAVIKUMAR K, Presently working as Associate Professor, in St. Aloysius Degree College and Post Graduation Studies Centre Bangalore. He is having Eight years of teaching experience for Under Graduation and Post Graduation Level in the field of Commerce and Management. He has completed his Doctor of Philosophy in Commerce from Bangalore University, and also Cleared National Eligibility Test (NET) conducted by University Grants Commission. He has Published Research Articles in Peer Reviewed and UGC listed Journals.