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Marketing Information System

Author Name: Mrs. T. Anitha, Dr. N. Maliqjan | Format: Paperback | Genre : Educational & Professional | Other Details

Marketing Information Systems (MIS) is the study of people, technology, organizations, and the relationships among them. MIS professionals help firms realize maximum benefit from investment in personnel, equipment, and business processes. MIS is a people-oriented field with an emphasis on service through technology. If you have an interest in technology and have the desire to use technology to improve people’s lives, a degree in MIS this book will be highly helpful for you.

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Mrs. T. Anitha, Dr. N. Maliqjan

The main aim of writing this book is to keep on engaging the learners about the marketing. This is my first book and I wrote the book in such a way that it engage the readers.

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