Often underestimated, sales as a field, is something significant for any economy. At the micro-level, it is what drives revenues to an organization. At the macro-level, it is what keeps the wheels of the economy well oiled. From the purview of an organization, there are many things to keep in mind while honing a sales department. Since it boils down to human involvement, developing skills and values to encourage a smooth sales system is imperative. Sales Genesis offers what no course, no book and no university can offer – education in sales with a very practical and hands-on perspective. A guide for marketers, freshers and long-standing industry players alike, Sales Genesis is a simple read with a lot of lessons for life.